01
Need better enquiries?
Build a clearer website.
Positioning, service architecture, responsive design and development built around the questions customers ask before they get in touch.
Explore website projectsWebsites + custom software
Websites that win enquiries. Software that removes manual work.
BuiltBy2 helps service businesses and growing teams turn unclear online journeys and repetitive workflows into fast, considered websites and practical software.
Strategy, design and delivery — built together.
Choose the outcome
Start with what needs to change.
You do not need to choose a technology or arrive with a complete brief. Pick the closest problem and we will help define the right route.
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Need smoother operations?
Build software around the workflow.
Product definition, interface design and custom development for bookings, administration, internal tools and repeated manual work.
Explore custom softwareStill defining the problem? Start with a focused discovery phase.
See how discovery worksWebsite + service architecture
Helen Tinner Photography
A live website for a UK-wide photographer with more than 30 years of experience, reorganised around services for people, brands and moments.
View Helen Tinner Photography project
Software product
Elysium Bookings
A live booking and business platform for independent beauty professionals, connecting bookings, clients, payments and insight across web, iOS and Android.
View Elysium Bookings project
Hospitality software
Menu Building
A live BuiltBy2 product for independent restaurants, pubs and cafés: fast menu websites that owners can update without replacing PDFs or waiting on a developer.
View Menu Building project
Website + enquiry journey
Elysium By Georgie Rose
A polished website for a nails and permanent jewellery business, structured around services, imagery and direct booking enquiries.
View Elysium By Georgie Rose project
Website, SEO + marketing design
Signature Dentures
A trust-led local healthcare website supported by SEO foundations and practical marketing design.
View Signature Dentures project
Publication platform
Gair Rhydd Cardiff Newspaper
A digital publishing platform in active development for Gair Rhydd Cardiff Newspaper, spanning issue ingestion, newsroom workflows and focused reading experiences.
View Gair Rhydd Cardiff Newspaper project
How we work
Product thinking, refined design and practical build systems in one calm direction.
01
Shape
We clarify what needs building, who it is for and what the first version needs to prove.
02
Design
We create the interface, brand direction and content structure so the experience feels clear before it is built.
03
Build
We turn the direction into a working website, product or system that can grow beyond the first launch.
01
Product & Software
Booking platforms, internal tools, admin systems and digital products built around real workflows.
02
Websites & Content Systems
Fast, refined websites with clear positioning, useful structure and practical routes to enquiry.
03
Brand & Digital Identity
Visual systems, tone, service architecture and ready-to-use content that make a business feel considered.
04
Marketing Systems
Landing pages, conversion flows, SEO foundations, analytics and content that supports growth without noise.
01
BuiltBy2 is run by Joseph and Georgie together. Joseph brings technical depth and real problem-solving; Georgie brings creative vision and an instinct for how digital work should feel.
02
Together, they build software, websites and brand systems that are practical underneath and considered on the surface.
Work with us
Have something to build?
Bring us the idea, the messy middle or the system that needs to work better. We’ll help shape the next useful step.